{"id":195613,"date":"2026-05-09T16:16:05","date_gmt":"2026-05-09T19:16:05","guid":{"rendered":"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/"},"modified":"2026-05-09T16:16:05","modified_gmt":"2026-05-09T19:16:05","slug":"how-netflix-is-rewriting-argentinas-screen-industry","status":"publish","type":"post","link":"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/","title":{"rendered":"How Netflix is rewriting Argentina\u2019s screen industry"},"content":{"rendered":"<p><\/p>\n<div id=\"news-body\" style=\"overflow-x: hidden;\">\n<p>Argentina\u2019s screen industry is no longer what it once was. Prime-time television has ceded ground to reality shows and singing competitions, and that highly coveted slot \u2013 once a showcase for brands and a launchpad for actors \u2013 has shifted into the private sector, transforming into a global catalogue. In that transition, Netflix has established itself as the leading producer of Argentine films and series, with a slate of releases for 2026 that not only confirms the trend but deepens it to the point of making it structural.<\/p>\n<p>The phenomenon entails a profound shift in creative logic. \u201cThe main issue when working on a streaming series is that you lose control of the character first, and then of the story,\u201d a well-known actor told <em>Noticias<\/em> magazine, requesting anonymity to avoid contractual conflicts. \u201cMost are pre-set series, with extensive prior work in production, scriptwriting, locations and costumes. If you sign on, you enter that whirlwind giving your best, but without the daily connection you had in the days of television series, where the day-to-day [management] could suggest changes or strengthen a trait that was working.\u201d He adds: \u201cThat\u2019s why many series only ran for one season \u2013 they didn\u2019t perform, and there was no time to turn things around as you went.\u201d A neat summary of an industry that has traded spontaneity for precision.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Blockbuster<\/strong><\/p>\n<p>Within Netflix\u2019s domestic creative core \u2013 national productions are branded under the slogan \u201c<em>Hecho en Argentina<\/em>\u201d or \u201cMade in Argentina\u201d \u2013 executives acknowledge that the year\u2019s major bet is <em>Felicidades<\/em>, directed by \u00c1lex de la Iglesia and starring Adri\u00e1n Suar alongside Griselda Siciliani. An adaptation of a play by Mariano Pensotti, the feature\u00a0 turns an intimate celebration into a narrative device in which black humour and chaos expose the fractures of a couple.\u00a0<\/p>\n<p>At the same time, <em>Lo dejamos ac\u00e1<\/em>, starring Ricardo Dar\u00edn and Diego Peretti, will be another of its flagship national titles. The film explores the ethical drift of a psychoanalyst who crosses boundaries with his patients, until a blocked writer throws both his method and his morality into crisis.<\/p>\n<p>The contractual framework of global production companies operates under different parameters. When an actor accepts a role, they sign a confidentiality agreement. Scripts are watermarked with each actor\u2019s name, so any leak can be traced to its source.<\/p>\n<p>\u00a0\u201cOften you give interviews and can\u2019t talk about what\u2019s coming because the penalty is not only financial \u2013 they simply don\u2019t call you again,\u201d says the actor\/source. Yet there are clear upsides, not least the end of daily battles with ratings: \u201cThe benefit of this model is that you sign for one or two seasons and there\u2019s no risk of the show being pulled after episode 10 or 15, as used to happen. Back then, you could plan your year around a telenovela and be out of work a month later.\u201d<\/p>\n<p>Unlike other platforms such as Prime Video and Disney+, Netflix brings together a roster of actors especially favoured by Argentine audiences. In that same vein, <em>Risa y la cabina del viento<\/em>, directed by Juan Cabral and starring Diego Peretti alongside Joaqu\u00edn Furriel and singer Cazzu, fits into the type of stories it is developing for its leading figures.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Infamous<\/strong><\/p>\n<p>Documentaries also occupy a central place in the platform\u2019s strategy. <em>Yiya Murano: Muerte a la hora del t\u00e9<\/em>, directed by Alejandro Hartmann, reconstructs one of the most disturbing criminal cases in Argentina\u2019s history. It\u2019s the story of a woman who poisoned her friends to conceal financial scams in the late 1970s and unfolds as an unsettling portrait of power, manipulation and media construction. Featuring testimony from journalists, acquaintances and her own son, the documentary revisits a dual image \u2013 both pop icon and dark figure.<\/p>\n<p>Historical fiction also finds its place in <em>Gordon<\/em>, the thriller starring Rodrigo de la Serna and directed by Pablo Trapero alongside Pablo Fendrik. Based on the novel by Marcelo Larraquy, the series revisits the figure of An\u00edbal Gordon, a criminal who moved from robbery into involvement in the most violent years of the 1970s. With a cast including Mat\u00edas Recalt and Camila Peralta, the production sits within a tradition of storytelling that explores recent history with a complex, uncompromising lens.<\/p>\n<p>Continuing series also help maintain audience engagement. <em>Envidiosa<\/em> premieres its fourth season with Griselda Siciliani, while<em> En el barro<\/em> moves towards a third instalment, consolidating the creation prison-set universe. But as the system offers no second chances \u2013 many series have ended after a single season for failing to meet expectations. That was the case with <em>El refugio at\u00f3mico<\/em>, a Spanish series starring Joaqu\u00edn Furriel, which was cancelled after its first season. Audience outcry on social media proved futile. If Netflix\u2019s creative directors give a show the thumbs down, the decision is final.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Lockdown and embargo<\/strong><\/p>\n<p>Economically, most workers in the audiovisual sector sign contracts for a fixed fee. Only a handful \u2013 major stars, no more than two or three actors \u2013 can negotiate profit percentages, as in cinema. This provides security if a project underperforms, but when it becomes a hit, it can often leave actors a sense of missed opportunity.<\/p>\n<p>Another actress, known for starring in iconic Telefe series of the mid-2000s, notes: \u201cStreaming platforms offer reach and visibility, but you don\u2019t feel it as much on the street. People know you\u2019re in a certain series, but with television it was far more noticeable and effusive. TV had a much wider impact. If you appeared in <em>Los exitosos Pells<\/em> or <em>Dulce amor<\/em>, the next day you couldn\u2019t walk down the street. If you were a regular, you\u2019d practically go into hiding for as long as the series lasted.\u201d<\/p>\n<p>Netflix\u2019s 2026 slate is rounded out with titles such as <em>Car\u00edsima<\/em>, a series created by Caro Pard\u00edaco, who plays a nightlife entrepreneur and streaming queen who falls from grace; <em>Crimen Desorganizado<\/em>, which brings Celeste Cid back to the small screen alongside Marco Antonio Caponi, Miguel \u00c1ngel Rodr\u00edguez and Soledad Silveyra; <em>Mis muertos tristes<\/em>, based on a novel by Mariana Enr\u00edquez, starring Mercedes Mor\u00e1n and Dolores Fonzi; an animated adaptation of <em>Mafalda<\/em> by Juan Jos\u00e9 Campanella; and documentaries on Argentine footballer Emiliano \u2018Dibu\u2019 Mart\u00ednez and legendary musician Fito P\u00e1ez, expanding a catalogue that spans genres and formats.<\/p>\n<p>Another headline-grabbing release \u2013 one set to generate plenty of media discussion \u2013 will be the series on Moria Cas\u00e1n, premiering on August 14, to mark her 80th birthday. In it, the diva opens the doors onto a fictionalised version of her life, acting as the puppeteer of her own story. Sof\u00eda Gala Castiglione, Griselda Siciliani and Cecilia Roth portray her at different stages of her life.<\/p>\n<p>Argentine fiction has found a new home, but at what cost? What it has gained on the global scale, it has lost in everyday presence. Today, Netflix is not only producing content \u2013 it has redefined what it means to tell stories in Argentina.<\/p>\n<section class=\"row noticias-relacionadas\">\n<p><h6>related news<\/h6>\n<\/p>\n<\/section>\n<p>\t\t\t\t\t\t\t\t<!-- e-planning v3 - Comienzo espacio _ articulo _ teads --><\/p>\n<p><noscript><a href=\"https:\/\/ads.us.e-planning.net\/ei\/3\/212f2\/articulo\/teads?it=i&amp;rnd=$RANDOM\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" alt=\"e-planning ad\" src=\"https:\/\/ads.us.e-planning.net\/eb\/3\/212f2\/articulo\/teads?o=i&amp;rnd=$RANDOM\" border=\"0\"\/><\/a><\/noscript><br \/>\n<!-- e-planning v3 - Fin espacio _ articulo _ teads --><\/p><\/div>\n<p><script>(function(d, s, id) {\n\t\tvar js, fjs = d.getElementsByTagName(s)[0];\n\t\tif (d.getElementById(id)) return;\n\t\tjs = d.createElement(s); js.id = id;\n\t\tjs.src=\"https:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&version=v3.1\";\n\t\tfjs.parentNode.insertBefore(js, fjs);\n\t}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Argentina\u2019s screen industry is no longer what it once was. Prime-time television has ceded ground to reality shows and singing competitions, and that highly coveted slot \u2013 once a showcase for brands and a launchpad for actors \u2013 has shifted into the private sector, transforming into a global catalogue. In that transition, Netflix has established [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":195614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-195613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Netflix is rewriting Argentina\u2019s screen industry - GYS NOTICIAS |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Netflix is rewriting Argentina\u2019s screen industry - GYS NOTICIAS |\" \/>\n<meta property=\"og:description\" content=\"Argentina\u2019s screen industry is no longer what it once was. Prime-time television has ceded ground to reality shows and singing competitions, and that highly coveted slot \u2013 once a showcase for brands and a launchpad for actors \u2013 has shifted into the private sector, transforming into a global catalogue. In that transition, Netflix has established [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"GYS NOTICIAS |\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-09T19:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ads.us.e-planning.net\/eb\/3\/212f2\/articulo\/teads?o=i&amp;rnd=$RANDOM\" \/>\n<meta name=\"author\" content=\"Prensa G&amp;S FM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prensa G&amp;S FM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/\"},\"author\":{\"name\":\"Prensa G&amp;S FM\",\"@id\":\"https:\/\/gysfm.com.ar\/inicio\/#\/schema\/person\/3abba7593ef2ad19e1be221d54383dc5\"},\"headline\":\"How Netflix is rewriting Argentina\u2019s screen industry\",\"datePublished\":\"2026-05-09T19:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/\"},\"wordCount\":1176,\"publisher\":{\"@id\":\"https:\/\/gysfm.com.ar\/inicio\/#organization\"},\"image\":{\"@id\":\"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gysfm.com.ar\/inicio\/wp-content\/uploads\/2026\/05\/coming-soon-on-netflix-2235141.jpg\",\"articleSection\":[\"NACIONALES\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/\",\"url\":\"https:\/\/gysfm.com.ar\/inicio\/how-netflix-is-rewriting-argentinas-screen-industry\/\",\"name\":\"How Netflix is rewriting Argentina\u2019s screen industry - 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