\n
Este a\u00f1o, el cl\u00e1sico D\u00eda del Ni\u00f1o no solo cambia de fecha, sino que tambi\u00e9n recupera su nombre tradicional. Seg\u00fan anunci\u00f3 la Confederaci\u00f3n Argentina de la Mediana Empresa (CAME), la celebraci\u00f3n tendr\u00e1 lugar el domingo 10 de agosto y dejar\u00e1 atr\u00e1s la denominaci\u00f3n \u201cD\u00eda de las Infancias\u201d, implementada durante los gobiernos kirchneristas con un enfoque m\u00e1s inclusivo.<\/p>\n
La decisi\u00f3n de retornar al nombre hist\u00f3rico responde, seg\u00fan fuentes del sector comercial, a una cuesti\u00f3n de identificaci\u00f3n popular y de marketing: la mayor\u00eda de los consumidores siguen refiri\u00e9ndose a esta jornada como \u201cD\u00eda del Ni\u00f1o\u201d. Adem\u00e1s, se busca unificar criterios de comunicaci\u00f3n en un contexto donde la palabra \u201cinfancias\u201d no termin\u00f3 de arraigar en el uso cotidiano.<\/p>\n
La modificaci\u00f3n de la fecha, por su parte, responde a una estrategia para impulsar las ventas en un momento clave para el consumo familiar. En a\u00f1os anteriores, el festejo sol\u00eda ubicarse el tercer domingo de agosto, pero este 2025 se traslada al segundo domingo del mes, una semana antes de lo habitual, para alinear mejor las campa\u00f1as promocionales.<\/p>\n
Desde CAME destacaron que esta celebraci\u00f3n es una de las m\u00e1s importantes para el comercio, especialmente para jugueter\u00edas, librer\u00edas y tiendas de tecnolog\u00eda. Con la confirmaci\u00f3n de la fecha y el regreso del nombre \u201cD\u00eda del Ni\u00f1o\u201d, se espera una campa\u00f1a m\u00e1s tradicional, que apunte directamente a reforzar el v\u00ednculo emocional con esta festividad.<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"
Este a\u00f1o, el cl\u00e1sico D\u00eda del Ni\u00f1o no solo cambia de fecha, sino que tambi\u00e9n recupera su nombre tradicional. Seg\u00fan anunci\u00f3 la Confederaci\u00f3n Argentina de la Mediana Empresa (CAME), la celebraci\u00f3n tendr\u00e1 lugar el domingo 10 de agosto y dejar\u00e1 atr\u00e1s la denominaci\u00f3n \u201cD\u00eda de las Infancias\u201d, implementada durante los gobiernos kirchneristas con un enfoque […]<\/p>\n","protected":false},"author":2,"featured_media":132004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-132003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-san-juan"],"yoast_head":"\n
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